The historic urban site of Počitelj is located on the left bank of the river Neretva, on the main Mostar to Metković road, to the south of Mostar, in the territory of Čapljina Municipality.
In the middle ages, Počitelj was the administrative centre and centre of governance of Dubrava župa (county), and its westernmost point, which gave it major strategic importance. It is supposed that the fortified town and its attendant settlements were built by Bosnia's King Stjepan Tvrtko I in 1383.
The walled town of Počitelj evolved over the period from the sixteenth to the eighteenth centuries. Architecturally, the surviving stone-built parts of the town are a fortified complex, in which two stages of evolution may be observed: mediaeval, and Ottoman.